NFL · Touchdown campaign proposal
About this film

A studio workstation showing the development of the NFL Touchdown campaign proposal.

No 11 · Campaign proposal · Sport & Events

National Football League

Sunday, at full volume.

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An identity and advertising proposal bringing the spectacle of American football to a British audience.

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Touchdown 18 identity proposal with the NFL shield on a dark blue background.
Black-and-white studio photograph of the NFL campaign proposal being developed on a desktop computer.
The work

The proposal centred on the line ‘From the land of the free, come the brave’, with a supporting event identity and campaign imagery. The work shown here includes the Touchdown identity and a look inside its development.

All work
Next projectGordon Ramsay Group