NFL · Touchdown in the street. Concept/proposal visualisation.
About this film

People pass a Touchdown Tour 2018 campaign proposal in a busy London street as one passer-by points at the bus-shelter poster. Concept/proposal visualisation.

No 11 · Campaign proposal · Sport & Events

National Football League

Sunday, at full volume.

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An identity and advertising proposal bringing the spectacle of American football to a British audience.

0105
Touchdown 18 identity proposal with the NFL shield on a dark blue background.
Animated development sequence showing the Touchdown 18 wordmark resolving around the NFL shield.
Touchdown Tour 2018 campaign proposal displayed in a street bus shelter.
Touchdown Tour 2018 campaign proposal applied across two city-centre billboards.
Black-and-white studio photograph of the NFL campaign proposal being developed on a desktop computer.
The work

The proposal centred on the line ‘From the land of the free, come the brave’, developed into the Touchdown identity, animated lockup and an out-of-home campaign across shelters and city billboards.

All work
Next projectGordon Ramsay Group