NBA (NATIONAL BASKETBALL ASSOCIATION)
Brand Identity - SPORTING & EVENTS
In conjunction with Basketball England and Foot Locker, Raise the Game aims to support and fund the local basketball networks and organisations that are invested in driving change within their communities, as Clapham now joins The Baltizone in Paris, Via Lazio in Milan, and Poblenou in Barcelona as refreshed courts.
The Hoopsfix Foundation made a financial contribution to the project – which was predominantly funded by Foot Locker – out of profits from the annual Hoopsfix All-Star Classic, making it a true community-funded project.
RAISE THE GAME
RAISING THE GAME - COURT BY COURT
To support the campaign, we helped implement a dynamic brand that will feature on every court under the Foot Locker, Hoopsfix and NBA led projects. Featuring asymmetric shapes to add dimensions to the playing surfaces, complimentary Foot Locker branding and dynamic typography. The brand features across basketball kits, basketballs, signage and digital collateral.
NBA EME Director, Global Partnerships, Nick Cowell commented: “We are very pleased to celebrate the unveiling of this freshly refurbished court in Clapham Common, alongside our long-time partner Foot Locker. Having recently tipped off our 75th Anniversary Season, it’s the perfect time to reward fans in this community with a space to come out and enjoy the game of basketball together and we are confident it will thrive as a hub of both social and sporting activity for years to come.”
