mADE BY SPORT

advertising - NON PROFIT

Improving lives through sport - Made By Sport is a non-profit organisation that believes sport can change lives for the better and encourages at-risk communities and youths to thrive. In the current climate we live in, sport does matter.

Their goal? To build a stronger future through sport. Their gameplan? To campaign and fundraise to help ensure that when life gets back to normal, the clubs, parks and fields are filled with young people playing the sports that can shape their tomorrows.

Confidence. Teamwork. Resilience. These are all Made By Sport.

bETTER FUTURES ARE MADE BY SPORT

Our vision for Made By Sport's visual identity was creating a comprehensive brand toolkit to help bring coherency across all platforms and mediums. Something that was initially lacking from the brand.

Together with Made By Sport, we created a range of responsive logos that adapts to all screen sizes, printing methods and locations. An extensive colour palette to keep the visual identity consistent. And a typography toolkit that outlines rules, styles and typographic fallbacks for digital, print and internal.

We also assisted with the initial release campaign that puts the lives of those transformed by sport at the forefront of the campaign. Coinciding with the immersive and though-provoking television and youtube advert.