LOWCOST HOLIDAYS
advertising - Travel & tourism
Lowcost holidays is a travel company and a consumer-facing brand of the low cost travel group, which was founded in 2004. It operated to destinations worldwide, with a focus on European city and beach breaks.
lowcostholidays was named ‘Best Tour Operator-Agent Website’ at the 2009 Travolution Award. In 2010, the company won Travolution’s ‘Rising Brand of the Year.’ It featured in the Sunday Times Virgin Fast Track 100 League Table twice, in 2009 and 2011 and won ‘Best Optimised/ Responsive Mobile Website’ at the MOMA (Marketing on Mobile Award) awards in early 2013. The UK site has also been nominated for ‘Best Travel Blog’ and ‘Best Use of Mobile’ in 2014’s Travolution Awards. The brand’s Irish site, lowcostholidays.ie, was voted ‘Best Online Travel Agent’ in 2013 by the Irish media.
WHAT WE DO FOR THEM...
Lowcostholidays.com approached us to support their advertising and marketing, with the brief to engage customers and bring them to the website with promotional sales and online marketing.
The team worked with Lowcost holidays both in the United Kingdom and overseas supporting the team and the brand.
Full page January national newspaper advertisement: 50% OFF | FREE kids places
Full page national newspaper advertisement: Superb rates on long haul holidays
Above and below the line national advertising campaign: Relax knowing you've spent less
BEHIND THE SCENES
Lowcost holidays are an exciting and forward-thinking travel agent. We love working with these guys and have some real creative fun with the brand mark smiley face and the use of the bold unique colours that set them apart from their competitors.
