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GORDON RAMSAY GROUP

brand identity - hospitality

700 employees, 33 restaurants, 7 Michelin stars and 1 critically acclaimed chef, the Gordon Ramsay Group has become one of the largest global restaurant chains. Spanning 4 continents, the group is consistently growing, with restaurants serving a broad spectrum of Asian, British and Italian style dishes.

 
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A NEW ERA OF UNIQUE DINING

Working alongside the marketing department since 2012, the group has seen annual company profits increase 20% yearly, developing a cohesive brand experience that adapts to multiple channels across digital and print, including a versatile brand identity, marketing strategy and fully responsive website platform that flawlessly integrates to desktop, tablet and mobile devices.

Since 2012, projects include supporting the development and growth of new global restaurants, including the award-winning rebrand of Plane Food, a restaurant situated in London Heathrow with plans to expand to the US and Asia, and Gordon Ramsay Street Pizza, the game-changing pizza and cocktail bar near St Paul’s.

 
 
 
Brand Identity: Responsive and Adaptive Logo

Brand Identity: Responsive and Adaptive Logo

Brand Identity: Showcase Portfolio

Brand Identity: Showcase Portfolio

Brand Identity: Showcase Portfolio

Brand Identity: Showcase Portfolio

Brand Identity: Showcase Portfolio

Brand Identity: Showcase Portfolio

Brand Identity: Showcase Portfolio

Brand Identity: Showcase Portfolio

Love London Campaign: Full Advertising Campaign In Central London

Love London Campaign: Full Advertising Campaign In Central London

Love London Campaign: Full Advertising Campaign In Central London

Love London Campaign: Full Advertising Campaign In Central London

Love London Campaign: Full Advertising Campaign In Central London

Love London Campaign: Full Advertising Campaign In Central London

Brand Identity: Chef Apprentice Programme

Brand Identity: Chef Apprentice Programme

Lucky Cat Showcase: Brand Identity

Lucky Cat Showcase: Brand Identity

Lucky Cat Showcase: Brand Identity

Lucky Cat Showcase: Brand Identity

Lucky Cat Showcase: Foiled Launch Invitations

Lucky Cat Showcase: Foiled Launch Invitations

Lucky Cat: Brand identity and supporting assets

Lucky Cat: Brand identity and supporting assets

Gordon Ramsay Bar & Grill Branding: Bespoke Menus

Gordon Ramsay Bar & Grill Branding: Bespoke Menus

Gordon Ramsay Bar & Grill Branding: Bespoke Brand Assets

Gordon Ramsay Bar & Grill Branding: Bespoke Brand Assets

 
 
Gordon Ramsay Bar & Grill Branding: Bespoke Brand Assets

Gordon Ramsay Bar & Grill Branding: Bespoke Brand Assets

 
 
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Street Pizza Promotion: Local Advertising Campaign

Street Pizza Promotion: Local Advertising Campaign

Street Pizza Promotion: Local Advertising Campaign

Street Pizza Promotion: Local Advertising Campaign

Gordon Ramsay Street Pizza Cook Book: Nationally Printed Recipe Guide

Gordon Ramsay Street Pizza Cook Book: Nationally Printed Recipe Guide

Gordon Ramsay Plane Food: Brand identity / guidelines

Gordon Ramsay Plane Food: Brand identity / guidelines

Gordon Ramsay Plane Food: Brand identity / guidelines

Gordon Ramsay Plane Food: Brand identity / guidelines

Gordon Ramsay Plane Food: Brand identity / guidelines

Gordon Ramsay Plane Food: Brand identity / guidelines

Gordon Ramsay Fish & Chips Menu Boards: Re-brand Of The Las Vegas Based Restaurant

Gordon Ramsay Fish & Chips Menu Boards: Re-brand Of The Las Vegas Based Restaurant